Skyrocket’s $40,000 Worth Branding Contest For Startups

The_Brand_Prize Vancouver digital agency Skyrocket Digital has announced a branding contest for startup companies across North America. Skyrocket is a digital agency specializing in user ­experience design and branding.  The contest called “The Brand Prize” evaluates startups in need of brand development, with the winning startup receiving a Visual Identity and Branding System worth $40,000.

Startups are more often short of resources are not able to allocate enough for branding. Little investment is made in developing the identity and  positioning that will communicate their value and create a connection with their audience. Realizing the constrains startups operate in Skyrocket wants to give one worthy startup a chance they wouldn’t have otherwise by providing full branding services for free, and thereby launch them into the market with every  possibility for success.

The Brand Prize contest is an effort to identify that startup in need of brand development. The contest is open for for startup companies from across North America. According to Skyrocket Creative Director Michael Parks, “Startups spend all their resources on R&D, often neglecting their identity and brand. Of course developing a valuable product is key, but having people who want that thing is the key to making it! By creating a brand that breathes purpose – that defines the audience relationship – we can captivate a market and truly disrupt.”

Startups who want to participate in the contest will have to fill out the application form available at before September 15, 2014. Startups shortlisted for the next round will connect via video conference with team members from Skyrocket and pitch their business for The Brand. Finally, a shortlist of companies will pitch to expert judges from the fields of advertising, technology and business from around North America. The judges will deliberate and pick the winning startup to receive The Brand Prize.

The winners will be announced on September 30.

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